Problem: Develop and manage Hadoop system architecture for advertising network organization. OwnerIQ is THE advertising network that pioneered the concept of Ownership Targeting. Powered by our unique partnerships with top retailer, manufacturer and online publishers, we enable advertisers to define and reach their ideal online consumer based on the specific products and brands they currently own or are actively shopping for.
Implementation: Our system architects manage the Hadoop backend that supports high volume and high velocity flowing into OwnerIQ advertising network. The backend pre-processes the data in Hadoop and then exports the data into Mysql fact tables. Mysql is now being replaced with HBASE for near real time performance.