Modernizing Voice of Customer programs with AWS and Amorphic Data Machine Learning Orchestration

Amorphic Data Whitepaper VOC Introduction:

Changing customer expectations are forcing business executives to adopt new techniques to Enrich Customer Experience (CX). An omnichannel VOC program is a key to incorporating customer feedback into the business. This paper looks in to three key areas: (a) the business imperative to modernize today’s VOC analytics with cloud machine learning (b) how to transform VOC with unsolicited customer feedback from digital and offline channels and (c) use case to predict and prevent churn with AI/ML fueled VOC capabilities from analyzing call center conversations.