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What It Is

Website Intelligence is a resident-facing digital assistant embedded into your city website. It helps residents get accurate answers and take the next step fast.

What it solves for

  • Service information spread across departments, pages, and PDFs
  • Residents getting lost, stuck, or abandoning online self-service
  • Avoidable calls and emails that increase workload and cost-to-serve
  • Inconsistent guidance across departments and channels
  • Limited visibility into what residents need and where friction exists
What It Is_Chat Flow Diagram

Key Capabilities

Website-Embedded
Resident Chat

Place help directly inside the website experience, where residents need it most.

Plain-Language Answers Grounded in Official Content

Respond with clear guidance based on approved city or county sources.

Guided Next Steps
to Completion

Route residents to the right form, portal, payment step, or service request.

Light Clarification
for Accuracy

Ask one or two follow-up questions when
context is required.

Live Escalation
to Staff

Escalate to human support when needed, with conversation context preserved.

Built-In Analytics for
Service Improvement

Track what residents ask, where they drop off, and what creates repeat contact.

Secure Connections to City Systems

Website Intelligence securely connects to approved city systems to deliver real-time, resident-specific answers inside the chat, without sending residents to another page or phone call.

What This Enables

  • Resident-specific answers: Retrieve details like an exact trash pickup day, permit status, or parking ticket balance.
  • Real-time updates: Provide current, system-of-record information residents can trust.
  • Actions and transactions in chat: Can support steps such as submitting a service request, checking status, or completing a payment.

Governed and Trusted by Design

Connections to internal systems are controlled, permissioned, and auditable—ensuring secure access, accurate results, and agency oversight at every step.

Web 311 Chat
Secure Connections to City Systems_Screen

Important Use Cases

  • Trash and
    Collection Services
    Examples: pickup schedules, holiday changes, bulk pickup rules
  • Reporting Issues and
    Service Requests
    Examples: potholes, streetlights, missed services, property concerns
  • Tickets and
    Citations
    Examples: ticket information, appeal process, deadlines and requirements
  • Permits and
    Licensing
    Examples: what applies, required steps, where to submit
  • Parks and
    Recreation
    Examples: program registration, schedules, eligibility, fees
  • Utility and
    Billing Support
    Examples: payment guidance, account questions, common billing issues

Trash and
Collection ServicesExamples: pickup schedules, holiday changes, bulk pickup rules

Trash and Collection Services_01

Reporting Issues and
Service RequestsExamples: potholes, streetlights, missed services, property concerns

Reporting Issues and Service Requests_02

Tickets and
CitationsExamples: ticket information, appeal process, deadlines and requirements

Tickets and Citations_03

Permits and
LicensingExamples: what applies, required steps, where to submit

Permits and Licensing_04

Parks and
RecreationExamples: program registration, schedules, eligibility, fees

Parks and Recreation_05

Utility and
Billing SupportExamples: payment guidance, account questions, common billing issues

Utility and Billing Support_06

Outcomes

Outcomes

Faster Answers and Better Self-Service

Help residents complete common tasks without searching or calling.

Fewer Calls and Emails

Reduce avoidable contact volume and free up staff capacity.

More Consistent Guidance

Provide aligned answers across departments and service areas.

Improved Responsiveness During Spikes

Support higher demand without increasing headcount.

Visibility Into Resident Needs

Understand top resident needs and digital friction points.

Lower Cost-to-Serve

Shift routine demand to digital resolution with measurable impact.

Analytics Built for
Public Service

See what residents ask, where they get stuck, and what gets resolved online.

Track the most common resident questions by topic, service, and department.
See where chat starts across your site and which pages drive the most help.
Measure online resolution through clicks to forms, portals, and service requests.
Identify abandonment points where residents drop off and switch channels.
Monitor peak demand times to plan support and prepare for service surges.
Maintain trust with visibility into redaction and sensitive data masking activity.
Analytics Built for Public Service_Screen

A Clear Path to Fewer Calls and Better Self Service

Turn real resident behavior into targeted improvements across content and workflows.

Outcomes Delivered

Pinpoint the services creating the most avoidable calls and emails.
Detect content gaps where official guidance is missing, unclear, or outdated.
Surface friction from PDFs, broken links, and inconsistent department ownership.
Reveal repeat questions that signal confusion and generate recurring workload.
Spot seasonal spikes early and publish updates before volume escalates.
Prioritize fixes with ranked insights like top intents and trending topics.

See What’s Possible with Cloudwick

Talk to Our Team

Have questions or want to see Amorphic in action?
Let’s connect.

Book A Demo

Modernize 311 for the Digital Era

Discover how Website Intelligence delivers faster answers,
actionable insights, and lower cost-to-serve.

Download the Solution Brief